Leadian vs Apollo
Last updated · Apollo prices from its official pricing page
Apollo is the better deal for steady, high-volume prospecting: its Basic plan works out to about $0.02 per email and $0.16 per phone number, which is cheaper per contact than Leadian.
Leadian is the better fit when you need a specific list now and then: you describe who you want in one sentence, pay from $10 once, and your credits never expire.
Below is a side by side look at pricing, credits, features and who each tool suits, using only facts from each company's own pricing page.
Choose Apollo if your team prospects every month and will use a large credit allowance; it is cheaper per credit. Choose Leadian if you buy lists occasionally, want no subscription or seats, and want AI to build and verify a list from a plain description with the sources shown.
Leadian vs Apollo at a glance
| Topic | Leadian | Apollo |
|---|---|---|
| Starting price | $10 one time (150 credits) | $49 per seat per month, billed annually |
| Billing model | One-time credit packs. Nothing renews. | Subscription only; add-on credits renew each cycle |
| Seats | No seats | Priced per seat |
| Unused credits | Never expire | Reset each billing cycle, no rollover |
| Work email | 3 credits (about $0.14 to $0.20), only when a verified email is found | 1 credit, about $0.02 (calculated) |
| Phone number | 5 credits (about $0.23 to $0.33), only when a verified number is found | 8 credits, about $0.157 (calculated) |
| Builds a list from a plain sentence | Yes. Describe who you want in one sentence and Leadian plans, finds and verifies the list | Not stated on the pricing page |
"Calculated" means simple arithmetic from two numbers on Apollo's pricing page, for example price divided by credits.
Pricing compared
Leadian credit packs
One-time purchase. No subscription, no seats, credits never expire.
- Starter$10 · 150 credits · $0.067/credit
- Plus$25 · 425 credits · $0.059/credit
- Pro$59 · 1,150 credits · $0.051/credit
- Scale$129 · 2,850 credits · $0.045/credit
- Lead: 1 credit per Quick or Smart lead, 3 per Deep lead
- Extra column: 1 credit per lead
- Work email: 3 credits (about $0.14 to $0.20), only when a verified email is found
- Phone number: 5 credits (about $0.23 to $0.33), only when a verified number is found
- Shows the most a search can cost first; unused credits return automatically
Apollo Basic
From Apollo's pricing page, checked October 4, 2026.
- $49 per seat per month, billed annually, with 30,000 credits per seat per year granted upfront.
- Annual and monthly billing are offered; the monthly-billing price was not captured in our check.
- Email reveal costs 1 credit and a phone number costs 8 credits.
- At $588 per seat per year for 30,000 credits, a credit costs about $0.0196, so a phone reveal is about $0.157 (calculated).
- Unused credits, including purchased add-on credits, expire at the end of each billing cycle.
Feature checklist
| Feature | Leadian | Apollo |
|---|---|---|
| No subscription required | Yes: No subscription, one-time packs | No: Subscription only |
| Unused credits carry over | Yes: Credits never expire | No: Reset each billing cycle |
| AI builds the list from one sentence | Yes: One sentence in, a verified list out | Not stated: Not stated on the pricing page |
| Source pages shown for each lead | Yes: Source pages shown per lead | Not stated: Not stated on the pricing page |
| Phone numbers | Yes: Phone on demand, 5 credits when found | Yes: 8 credits per phone number |
| Work emails | Yes: Work email on demand, 3 credits when found | Yes: 1 credit per email |
| Lowest cost per contact at high volume | No: Higher per credit than Apollo Basic | Yes: About $0.02 per email, $0.157 per phone |
Pros and cons
Leadian
Pros
- No subscription and no seats; start with a single pack
- Credits never expire
- AI turns one sentence into a search plan you can edit before it runs
- Every lead is checked against live public sources, with the pages shown
Cons
- Higher cost per credit than Apollo for heavy monthly use
- Private beta, invite only
- API and MCP are still coming soon
Apollo
Pros
- Much lower cost per email and per phone on the Basic plan
- 30,000 credits per seat per year, granted upfront
- Built for teams that prospect every month
Cons
- Subscription required, priced per seat
- Unused credits reset every billing cycle
- Add-on credits are recurring and renew each cycle
Who should choose which
When to choose Apollo
- Your team prospects every week and will use most of a large credit allowance.
- Lowest cost per email and per phone number matters more than flexibility.
- You are comfortable with an annual, per-seat subscription.
When to choose Leadian
- You need lists for a campaign, a market map or a hard niche, not a steady monthly feed.
- You do not want a subscription, seats, or credits that reset.
- You want to describe your audience in plain words and review the plan before anything runs.
- You want to see the source pages that confirm each lead.
Frequently asked questions
Is Leadian cheaper than Apollo?
Not per contact. On Apollo Basic a phone number works out to about $0.157 and an email to about $0.02 (calculated from Apollo's pricing page). On Leadian a phone costs about $0.23 to $0.33 and an email about $0.14 to $0.20. Leadian can cost less overall when you only need lists occasionally, because there is no subscription and you can start with $10.
Do Apollo credits roll over?
No. Apollo's pricing page says unused credits expire at the end of each billing cycle, for both plan credits and purchased add-on credits. Leadian credits never expire.
Does Apollo require a subscription?
Yes. Apollo is subscription only, priced per seat, and extra credits are sold as recurring add-ons to an active plan. Leadian sells one-time credit packs with no seats.
Can Leadian build a lead list from a description?
Yes. You describe who you want to reach in one sentence, Leadian turns it into a search plan you can adjust, then finds and verifies each match against live public sources.
Is Leadian a good Apollo alternative?
It is a good alternative if you prospect in bursts and want no subscription. If you prospect at high volume every month, Apollo is likely cheaper per contact.
When were these prices checked?
On October 4, 2026, from Apollo's official pricing page. Plans change, so check apollo.io/pricing before you buy.
Prices verified on October 4, 2026. Check the official page before you buy: Apollo pricing. Plans and prices change. Apollo is a trademark of its owner, named here only to compare; Leadian is not affiliated with Apollo.